Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
From our experience of teaching people how to use the platform, the same comments are heard time and time again... "there's so much information; it's overwhelming", "I don't know what I should be looking at or reporting on", "I don't understand how to use this data to make informed marketing decisions". Sound familiar?
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn't get too hung up about. In this article, we'll take a look at bounce rate as an example.